To apply, we want to see how you actually think, not just what your CV says. Here's the problem:

A client wants Ajeeb Studio to pitch a projection-mapping activation onto Frere Hall in Karachi, a colonial-era heritage building, for a launch event. The creative idea on the table is "historical incarnation": using light and projection to show the building moving through different eras of its own history. The founders like the concept and want to move straight into content design.

But Frere Hall is a protected heritage structure, which means no drilling, rigging, or anchoring into the facade, and any public activation there likely needs an NOC from the relevant heritage or culture authority plus local permissions for a public gathering at night. Power on site is limited, projectors bright enough to read against ambient city light and the building's own floodlighting typically need generator power staged away from the heritage grounds themselves, which changes the footprint of the whole setup. And "historical incarnation" on a building built for a British colonial commissioner is not neutral content, telling that history as celebration versus critique are two very different creative directions, and getting that framing wrong in a public, photographed event carries real reputational risk.

There's also a note the production side forwarded without much thought: the projector vendor they'd use flagged that a building this size and this lit up at night needs a much higher-lumen (and more expensive) projector than a typical indoor or small-facade job, positioned at a specific throw distance that may not be available from anywhere the client assumed they'd set up. Separately, nobody has actually confirmed whether this is a one-night activation or something the client wants to repeat, which changes whether it's even worth building custom content versus a simpler, reusable projection.