2024
Design & Creative
The Ajeeb Design Festival was not just an event—it was an immersive creative movement that brought Karachi’s design community together. With a vision to cultivate artistic expression and collaboration, the festival was a bold, independent effort executed in just three weeks, proving that passion and creativity can drive monumental change.
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.
The Ajeeb Design Festival was not just an event—it was an immersive creative movement that brought Karachi’s design community together. With a vision to cultivate artistic expression and collaboration, the festival was a bold, independent effort executed in just three weeks, proving that passion and creativity can drive monumental change.
A dynamic social media campaign amplified the festival’s reach, using bold visuals, behind-the-scenes content, and interactive engagement to build hype. This grassroots digital push played a key role in drawing an audience of over seven hundred attendees, transforming the Ajeeb Design Festival into a landmark event for Karachi’s creative community.
