A wild branding ride we took with Nomad Coffee Studio for their experimental sub-brand OXL. Think field lab meets coffee culture. We built a bold visual language full of energy, movement, and unapologetic wonkiness, just like the concept itself. From limited drops and mobile units to creative workshops and community pop-ups, OXL is a testbed for new ideas in coffee, design, and cultural experience. We leaned into vibrant colors, offbeat illustrations, and modular design to reflect the fluid, ever-evolving spirit of the brand.