The idea was to create a coffee pop-up designed for paddle courts and sports arenas, bringing together the energy of the game with the ritual of coffee. When we were developing OXL by Nomad, Paddle Brew came into the picture as its own playful concept within the same universe. We leaned into outdoor elements with rich greens, paired with a neon green accent to capture the vibrant, active spirit. A project that blends community, sport, and coffee into one experience.